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The announcement of the Christmas Lottery 2022 is here! Just over a month to experience the Great Extraordinary Draw of the year, the 2022 Christmas Lottery drawing, but before, and also very, very long awaited, the winter campaign of this famous and charismatic draw arrives.
If summer christmas lottery ad was casual and fun alluding to the #todologos, this ad is deeper, more intimate and invites the best of ourselves, it tells us stories to identify withtells us an extraordinary story.
Advertisement for El Gordo for Christmas 2022
The Christmas Raffle campaign is made up not of one but of three advertisements, that is, three stories, with different protagonists: Tres Orquídeas, Vika and El Viaje.
First story Three Orchids: Announcement of the Christmas Giveaway 2022
In the first one, three orchids, we see how a fisherman unexpectedly gets a tenth of the Christmas Lottery, brought by the wind, but this already has an owner, because as indicated on its back, it has a name written next to the words Three Orchids.
This spot puts us in the shoes of a person who has a treasure, because that tenth is awarded and although he could keep the prize, he does not, until fate brings him to Julia, the true owner of that tenth. Without a doubt, it is an Extraordinary Story and one that will make more than one tear tear.
Second Vika Story: Christmas Lottery Announcement 2022
En Vika, the name of one of the protagonists of this advertisement, focuses on social inclusion, as she is a Ukrainian refugee, who is in Spain far from her family and who knows Marta, a co-worker. Together they embark on a path of friendship, in which they meet, help, learn and share their day to day, and also share a tenth of the Christmas Lottery.
Third story El Viaje: Advertisement of El Gordo for Christmas 2022
El third announcement of the Christmas Giveaway takes us to the most rural Spain, as the protagonist we have a shepherd who lives in the mountains and who, after receiving a call, sets out on a path with his sheep to reach the city. There he goes to the hospital where his friend is, admitted for breaking his hip, to which he has taken a tenth of Christmas, because as he himself says: "I wasn't going to break tradition."
Christmas Lottery Campaign 2022
The campaign, which has cost 750.000 euros, has been carried out by the production company Contrapunto, with Carlos Jorge and Gonzalo Urriza at the helm. “What we wanted was for each one to have their favorite spot, and to identify more with one or the other”, Carlos Jorge commented on the diversity of the three advertisements, which Urriza indicates “they are inspired by 100% real stories".
According to the president of Lotteries and State Bets, Jesús Huerta Almendro, this campaign “focuses on values such as sharing, but also honesty, social inclusion of those who have to leave their countries and friendship between all kinds of people”. He has also pointed out about these stories that they have tried to have a degree of everyday, not setting the objective of obtaining the prize, but in how the people who play it share and experience the draw in the company of the people who play it.
These three spots are available in the four co-official languages of our country.
Last year The Gordo of the Christmas Lottery it fell in Madrid, Santoña (Cantabria), Las Palmas de Gran Canaria and Ayamonte (Huelva). Where will it fall this year?
