client area
Last July 13 we discovered the new summer campaign of the Christmas Lottery 2022In which the Todologists have appeared preaching their general "wisdom" about anything that comes their way, except for one thing, the place where it will fall The Fat Christmas this year.
This campaign carried out by Counterpoint agency BBDO, follows the line of the two previous campaigns. In 2019, it featured all kinds of seers and astrologers, who also couldn't be sure where to find the tenth winner. In the year 2020 there was a parenthesis, since the pandemic made traveling and spending the summer away from home more complex, but in 2021, the big question, we asked the new smart technologies, Siri or Alexa, which they could not reveal either. the place where the first prize of the Christmas Lottery would fall.
As we already told you in our Previous post, they are already at sale the tenths of Christmas and the next Gordo could be among our numbers, get yours here!
With a fun and fresh tone, this campaign is already on everyone's lips, as the President of State Lotteries and Gambling, Jesús Huerta Almendro, said, "It is a friendly campaign, in which we do not talk about money, but about what the draw represents, which is egalitarian, because it can touch anyone and anywhere. That is why we have used the tone of humor, close, starring normal people in everyday situations".
The Creative Director of the agency that has devised this fantastic campaign, Gonzalo Urriza, explained that “The idea of using the Todologo character gave us the opportunity to tell the message in a fun and close way. We hope you like it. Although, surely the Todologos will think that they would have done better, of course".
Awards The Fat Christmas
The 2022 Christmas Lottery brings an important novelty, putting into play 180 series of 100.000 numbers each, compared to 172 last year, which means that there will be 180 million tenths for sale, with a total of 2520 million euros in prizes.
Here you can see all the prizes of the Christmas Lottery:
| 1st prize El Gordo Christmas | 400.000 euros per tenth |
| 2nd prize of the Christmas lottery | 125.000 euros per tenth |
| 3nd prize of the Christmas lottery | 50.000 euros per tenth |
| 4th Christmas lottery prizes (there are 2) | 20.000 euros per tenth |
| 5th prize of the Christmas lottery (there are 8) | 6.000 euros per tenth |
| Stones (there are 1.794 stones) | 100 euros per tenth |
| Numbers before and after the 1st prize | 2.000 euros per tenth |
| Numbers before and after the 2st prize | 1.250 euros per tenth |
| Numbers before and after the 3st prize | 960 euros per tenth |
| 1st, 2nd and 3rd prize hundreds | 100 euros per tenth |
| 4th prize hundreds | 100 euros per tenth |
| Two last figures of the 1st, 2nd and 3rd prizes | 100 euros per tenth |
| Refund | 20 euros per tenth |
